Content Length SEO Calculator

Find the perfect content length for maximum search visibility and engagement

Pro Tip: Longer content typically ranks better, but always prioritize quality and relevance over word count alone.

Content Length SEO: What the Data Shows

Average Word Counts

  • Blog Posts: 1,500-2,500 words
  • Product Pages: 800-1,500 words
  • How-To Guides: 2,000-3,500 words
  • News Articles: 500-800 words
  • Long-Form Content: 3,000+ words

Performance Insights

  • Content over 2,000 words gets 77% more backlinks
  • Long-form content shares 68% more on social media
  • Top-ranking pages average 1,900 words
  • Articles with 3,000+ words rank for 3x more keywords

"Pages with comprehensive, in-depth content (2,000+ words) rank significantly higher than shorter pages, according to multiple industry studies."

Optimal Content Length by Content Type

Content TypeLow CompetitionMedium CompetitionHigh Competition
Blog Post800-1,200 words1,500-2,000 words2,500+ words
Product Page500-800 words800-1,200 words1,500+ words
How-To Guide1,200-1,800 words2,000-2,800 words3,500+ words
Landing Page300-500 words500-800 words1,000+ words

Important: These are guidelines, not rules. Always prioritize content quality and user experience over hitting a specific word count.

Frequently Asked Questions

Why does content length matter for SEO?

Longer content typically ranks better because it can cover topics more comprehensively, satisfy user intent more effectively, and attract more backlinks. Google tends to favor in-depth resources that thoroughly answer search queries.

Is there such a thing as content that's too long?

Yes. Extremely long content without clear structure or value can hurt user experience. The ideal length balances thoroughness with readability. If users bounce because content is too verbose, it may negatively impact rankings.

How does competition affect ideal content length?

In competitive niches, longer, more authoritative content often performs better because it can out-depth competing pages. For low-competition terms, shorter content may rank well if it directly answers the query.

Does word count affect different content types differently?

Absolutely. How-to guides and informational content benefit more from length than product pages or news articles. Transactional queries often prefer concise answers, while informational queries value depth.

Should I update old content to make it longer?

Only if you can genuinely improve it. Simply adding words without adding value won't help. Focus on content refreshments that enhance comprehensiveness, update information, and improve readability.