Digital Marketing ROI Calculator
Accurately calculate your marketing campaign profitability including all costs
Disclaimer: This calculator provides estimates based on your inputs. For precise financial analysis, consult with your accountant or financial advisor.
Revenue
Costs
Product Costs (Optional)
ROI Analysis Results
Basic Metrics:
Total Revenue:
Total Costs:
Gross Profit:
Net Profit:
ROI Metrics:
ROI Percentage:
CAC (Customer Acquisition Cost):
Gross Margin:
Profit Margin:
Lifetime Value Analysis:
Total LTV from Campaign:
LTV-adjusted ROI:
LTV:CAC Ratio:
Accurate Marketing ROI Calculation
This calculator now properly accounts for all revenue and cost components to give you a complete picture of your marketing campaign's profitability:
The Correct ROI Formula
ROI = (Net Profit / Total Costs) × 100%
Where:
- Net Profit = Gross Revenue - Cost of Goods Sold - Marketing Costs
- Total Costs = All marketing and product costs
Why Include All Costs?
Many marketers make the mistake of only counting ad spend, but true ROI calculation should include:
- Direct advertising costs (platform ad spend)
- Creative costs (design, copywriting, video production)
- Agency fees or internal team costs
- Technology costs (marketing software, tools)
- Product costs (COGS - Cost of Goods Sold)